Driver61
Process
I work closely with Scott on the channel's YouTube strategy, from developing original concepts, titles and thumbnails to reviewing scripts, refining intros and story structure, and providing edit feedback.
Strategy
Our approach focuses on making complex motorsport and engineering topics easier to understand and more compelling for broader audiences, while developing original concepts with greater potential reach.
Results
The six most recent long-form uploads have averaged 3.6 million views, compared with 753,000 previously, a 382% increase.
Why This Genius Race Car Was Banned reached 6.1 million views, becoming the channel's fourth most-viewed video of all time. The Insane Genius of a Formula 1 Gearbox also surpassed 5 million views, with two further uploads reaching 3.8 million and 3.9 million views in just one and two months respectively.
