Benefits
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YouTube Strategy
John Nellis
Worked on every long-form video from 600K to 14.5M subscribers, specialising in YouTube strategy, ideation and edit feedback.
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YouTube Strategy
WillNE
Helped generate 285M+ views since May 2024, contributing to a 30% increase in MoreWillNE viewership, and ideated WillNE's biggest video in over three years.
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YOUTUBE STRATEGY & PRODUCTION
Sky Sports
Senior lead on the production and strategy that grew Sky Sports network of YouTube channels to over 10 million subscribers.
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YOUTUBE STRATEGY
The Switch
Worked on YouTube strategy from launch, helping generate 230M+ views, 676K subscribers and two 10M+ videos in the channel's first seven months.
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BRANDED CONTENT
Cristiano Ronaldo x Nike
Lead Producer for live interactive football drill with the world’s best footballer, Cristiano Ronaldo, to promote the Nike Mercurial Superfly Heritage iD.
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YOUTUBE STRATEGY & PRODUCTION
F2Freestylers x Odell Beckham Jr
Produced and Directed the most watched YouTube video in Sky Sports history, working in collaboration with the NFL & F2Freestylers.
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YOUTUBE STRATEGY
Quadrant
Worked on YouTube strategy that helped deliver Quadrant's biggest-ever video, its first to surpass 10 million views, alongside nine 1M+ uploads.
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YOUTUBE STRATEGY & PRODUCTION
Saturday Social x EA Sports
Created and Produced Saturday Social for Sky Sports, which now delivers 3m views per week on YouTube and social platforms.