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YouTube Strategy

John Nellis

Worked on every long-form video from 600K to 14.5M subscribers, specialising in YouTube strategy, ideation and edit feedback.
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YouTube Strategy

WillNE

Helped generate 285M+ views since May 2024, contributing to a 30% increase in MoreWillNE viewership, and ideated WillNE's biggest video in over three years.
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YOUTUBE STRATEGY & PRODUCTION

Sky Sports

Senior lead on the production and strategy that grew Sky Sports network of YouTube channels to over 10 million subscribers.
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YOUTUBE STRATEGY

The Switch

Worked on YouTube strategy from launch, helping generate 230M+ views, 676K subscribers and two 10M+ videos in the channel's first seven months.
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BRANDED CONTENT

Cristiano Ronaldo x Nike

Lead Producer for live interactive football drill with the world’s best footballer, Cristiano Ronaldo, to promote the Nike Mercurial Superfly Heritage iD.
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YOUTUBE STRATEGY & PRODUCTION

F2Freestylers x Odell Beckham Jr

Produced and Directed the most watched YouTube video in Sky Sports history, working in collaboration with the NFL & F2Freestylers.
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YOUTUBE STRATEGY

Quadrant

Worked on YouTube strategy that helped deliver Quadrant's biggest-ever video, its first to surpass 10 million views, alongside nine 1M+ uploads.
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YOUTUBE STRATEGY & PRODUCTION

Saturday Social x EA Sports

Created and Produced Saturday Social for Sky Sports, which now delivers 3m views per week on YouTube and social platforms.
YouTube strategy that works.
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