Red Bull Bike
Worked on YouTube strategy since January 2026, helping develop the channel's second most-viewed video ever, reaching 36 million views in just two months.
View website
.jpeg)
Process
My work spans the entire YouTube creative process, from developing original video concepts and refining titles and thumbnails to scripting intros and providing edit feedback.
Strategy
Our approach focuses on developing ambitious, highly clickable concepts that combine world-class cycling athletes with simple, compelling formats.
.jpeg)
No items found.
Results
One of the videos I helped develop, Can Pro Bikers Beat this IMPOSSIBLE Obstacle Course?, reached 36 million views in just 2 months, becoming the second most-viewed upload in Red Bull Bike's 12-year history.
